Jul 18, 2018  
2015-2016 General Catalog 
    
2015-2016 General Catalog [ARCHIVED CATALOG]

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MKT 3401 Principles of Marketing (3)


[LCCN: CMKT 3003, Principles of Marketing (Upper Level)] An honors course, MKT 3402 , is also available. Credit will not be given for both this course and MKT 3402 . Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; view points of society, consumer and marketing manager.



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