Jul 23, 2018  
2016-2017 General Catalog 
    
2016-2017 General Catalog [ARCHIVED CATALOG]

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MKT 4451 Marketing Management (3)


Prereq.: MKT 3413  and senior standing. Open only to College of Business students; open to others with permission of department. Analytical principles used in development of strategies for solving marketing problems; policy areas of product, price, channels and promotion integrated in development of the firm’s total marketing effort.



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