Jun 18, 2018  
2017-2018 General Catalog 
    
2017-2018 General Catalog [ARCHIVED CATALOG]

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MC 2040 The Advertising Industry in Society (3)


Introduction to advertising as both a cultural project and producer; emphasis on a strong theoretical foundation for how advertising campaigns are planned and executed; how audiences make meaning from them; historical context for advertising from traditional media through social/digital media.



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