Dec 03, 2022  
2016-2017 General Catalog 
    
2016-2017 General Catalog [ARCHIVED CATALOG]

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MKT 3411 Consumer Analysis and Behavior (3)


Prereq.: MKT 3401 . Open only to marketing majors; open to others with permission of the department. Dynamics of consumer markets; their significance to marketing executives; identification and measurement of market segments; analysis of their behavioral patterns as a basis for marketing strategy.



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