Nov 24, 2024  
2017-2018 General Catalog 
    
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2017-2018 General Catalog [ARCHIVED CATALOG]

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MC 4045 Advertising Campaigns (3)

Prereq.: MC 2035 , MC 3031 , MC 4031  or MC 4040 . Majors only. 2 hrs. lecture; 2 hrs. lab. Team development of advertising campaigns on a competitive basis (simulated advertising agency operations); emphasis on research, marketing and advertising problems; budgetary planning, media strategy and creative design.


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