Nov 24, 2024  
2017-2018 General Catalog 
    
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2017-2018 General Catalog [ARCHIVED CATALOG]

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MKT 3421 Marketing Communication: Promotion (3)

Prereq.: MKT 3401 . Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.


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