Mar 23, 2019  
2013-2014 General Catalog 
    
2013-2014 General Catalog [ARCHIVED CATALOG]

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MKT 3401 Principles of Marketing (3)


An honors course, MKT 3402 , is also available. Prereq.: ACCT 2000  or ACCT 2001  (ACCT 2002 ), and either ECON 2030  or ECON 2000  (ECON 2001 ) and ECON 2010  (ECON 2011 ). Credit will not be given for both this course and MKT 3402 . Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; view points of society, consumer and marketing manager.



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