An honors course, MKT 3402, is also available.Prereq.:ACCT 2000 or ACCT 2001 (ACCT 2002), and either ECON 2030 or ECON 2000 (ECON 2001) and ECON 2010 (ECON 2011).Credit will not be given for both this course and MKT 3402. Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; view points of society, consumer and marketing manager.