MC 3035 Quantitative Audience Analysis (3)

Prereq.: MC 2035 or MKT 3401, MC 2040. Coreq.: to be taken concurrently with MC 3036. Majors only. Practical, quantitative analysis of audiences. Introduction to the role of research in the advertising planning process with a focus on evaluating the quality of secondary data sources and to using data to make strategic advertising decisions.