AGEC 4433 Agricultural Business Planning, Management and Policy (3)

Prereq.: senior standing; AGEC 3003 ,AGEC 3203 , AGEC 3413 ; MKT 3401 ; MGT 3200 ; and BLAW 3200 or BLAW 3201 . Integration of management, marketing and financial concepts for successful planning and implementation of agricultural business decisions; feasibility analysis, marketing policy, personnel policy, marketing mix, pricing decisions, market segmentation, marketing strategy and financial policy.