Nov 22, 2024  
2014-2015 General Catalog 
    
2014-2015 General Catalog [ARCHIVED CATALOG]

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MKT 4443 International Marketing (3)


Prereq.: MKT 3401 . Global marketing environment and analytical processes; global marketing as all-encompassing (import-export, joint ventures, foreign subsidiaries, licensing, management contracts); marketing systems in various countries; strategies for international and multinational operations.



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