Nov 22, 2024  
2014-2015 General Catalog 
    
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2014-2015 General Catalog [ARCHIVED CATALOG]

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MC 3036 Qualitative Audience Analysis (3)

Prereq.: MC 2035  or MKT 3401 , MC 2040 . Coreq.: to be taken concurrently with MC 3035 . Majors only. Basic skills needed to conduct primary research aimed at developing deeper insights into consumer behaviors and attitudes, focusing on qualitative and projective techniques common to the advertising industry.


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