Jun 19, 2024  
2013-2014 General Catalog 
2013-2014 General Catalog [ARCHIVED CATALOG]

Marketing (Graduate Program)

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For information regarding the UNDERGRADUATE PROGRAM, click here. 

Program Overview

The PhD in Business Administration with a concentration in Marketing is designed to produce scholars who will conduct original research that makes a significant contribution to knowledge within the marketing discipline. Upon completion of this program, students are expected to demonstrate an in-depth understanding of the foundations of marketing. Advanced study in research methods and quantitative procedures provides additional tools necessary to conduct and publish original research.


Ronald W. Niedrich, Chair
Judith Anne Garretson Folse, Graduate Advisor
TELEPHONE 225-578-9068
FAX 225-578-8616
WEBSITE www.bus.lsu.edu/marketing/programs/PhDPrograms.asp


Applications and supporting materials for all graduate study must be submitted through the online application site for the LSU Graduate School: www.lsu.edu/gradapply. Official transcripts, official test scores, and other materials that come from third-party sources must be mailed to: Graduate Student Services, 114 West David Boyd Hall, Baton Rouge, LA 70803. These paper documents are stored electronically and departments have access to all materials submitted by and/or on behalf of a student applying to graduate study.

A qualified student who holds a bachelor’s and/or master’s degree from an accredited college or university is eligible to apply for admission to the PhD program, regardless of his or her previous field of study. A personalized program may be designed to fit the research and teaching interests of each student. Admission is based on a number of factors, including the applicant’s record, scores on standardized admission tests, career objectives, a commitment to an intellectually demanding departmental-level academic course plan, letters of recommendation, the applicant’s overall standing compared with other students, and the number of vacancies in the program in a given year. In general, most successful PhD applicants at LSU have satisfied the following requirements: a grade point average of at least 3.4 in the most recently completed 60 hours of work, a GMAT score of 600 or above, and strong recommendation from individuals who have had the opportunity to observe the applicant’s interest, ability, and commitment to a career of scholarship. International students whose native language is not English must also submit an acceptable TOEFL or IELTS score. Admission to the program occurs only in even years; applications are received in January and selected students are admitted in August.

Financial Assistance

Graduate assistantships are generally awarded to all students accepted into the program and may be renewed for four consecutive years, assuming satisfactory progress is made toward completion of the degree. Students are assigned to a faculty member for 20 hours of work per week. Assistantship duties may include library work, assistance in grading, data entry and computer analysis of data sets, and working with a faculty member on a specific research project aimed at producing a publishable manuscript. During the third and fourth year, students may be required to teach sections of a marketing course, depending on interests and ability. Exceptional students will be considered for the Alvin C. Burns Fellowship, which includes a $20,000 stipend and tuition exemption for fall and spring semesters, subject to available funding.

Graduate Faculty

(check current listings by department by clicking this link)

William C. Black (M) • Consumer relationships, retail location and patronage, services marketing, quantitative modeling and methods
Alvin C. Burns (M) • Household consumption behavior, consumption socialization of children, marketing research
Judith Anne Garretson Folse (M) • Persuasion, consumer-brand relationships, consumer welfare
Thomas J. Karam (3P) • Sports marketing
Ronald W. Niedrich (M) • Consumer judgment and decision making, quantitative modeling, research methods
Dan H. Rice (6A) • Marketing strategy
Jianan Wu (M) • eCommerce, marketing models, international marketing

Degree Programs



    Doctor of Philosophy

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