Business Analytics (Interdepartmental Program)

What is Business Analytics?

All businesses rely on insights from data to improve their operations. Business analytics is the application of data analytics in all business disciplines. Students will develop skills in data analytics including accounting, finance, marketing, and management to gain insights from data, build models and apply them to improve business performance. The students will learn the analytics cycle from business understanding, data understanding, data preparation, model building and model implementation. The Business Analytics curriculum provides students with hands-on knowledge and applications in how data analytics is used in each of the business disciplines. 

Opportunities in Business Analytics

Areas: analysis, business analytics, marketing analytics, financial analytics, administration, human resource analytics, accounting analytics

Employers: consulting firms, energy companies, entertainment companies, educational institutions, financial institutions, government agencies, healthcare organizations, hotels and restaurants, insurance companies, manufacturers, public accounting firms, retailers, telecommunications 

BS in Business Analytics

The Bachelor of Science with a Business Analytics major is a 120-hour interdisciplinary business degree program. Learning objectives for students include business understanding, data understanding, data preparation, data visualization, model building, model assessment and implementation. All students will gain valuable insight and basic knowledge in how analytics is used in key areas of accounting, finance, information systems & decision sciences, management, and marketing. Students will take the core business courses required for all undergraduate business degree programs. After completing the core business courses, they are required to complete three (3) core general business courses (GBUS 3301 , GBUS 3302 , GBUS 3304 ) that provide a foundation in data analytics, as well four (4) analytics courses from different academic disciplines. This curriculum ensures that students receive instruction on the four main components of analytics: preparative analytics, descriptive analytics, predictive analytics, and prescriptive analytics; and that they also receive instruction on the application of analytics to various business decisions in disciplines such as marketing, finance, and human resources. Upon graduation, students should be able to apply the tools of analytics to a broad range of business functions. 

Programs

• Business Analytics, B.S.