2024-2025 General Catalog
Marketing, BS
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An upper division honors program for qualified management majors is available. Interested students should contact the Rucks Department of Management for additional information.
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120 Total Sem. Hrs.
1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.
2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 , CMST 2061 or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
3 - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715 or ISDS 1100 .
4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 , CMST 2061 or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.
6 - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”
MARKETING ELECTIVES: see Marketing advisor for list of Marketing Electives.
Semester 2
CRITICAL: ”C” or better in ISDS 1102 and MATH 1431 ; 2.3 business GPA; 2.6 cumulative GPA.
Semester 3
CRITICAL: ”C” or better in ACCT 2001 and ECON 2000 ; 2.3 business GPA; 2.6 cumulative GPA.
120 Total Sem. Hrs.
1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.
2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 , CMST 2061 , or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
3 - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715 , or ISDS 1100 .
4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 , CMST 2061 , or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.
6 - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”
MARKETING ELECTIVES: see Marketing advisor for list of Marketing Electives.
DIGITAL MARKETING CONCENTRATION ELECTIVES: Students must complete MKT 3421 , MKT 3501 , and MKT 4440 to satisfy the requirements of the concentration.
Marketing Analytics
CRITICAL REQUIREMENTS
SEMESTER 1: “C” or better in ENGL 1001 and MATH 1021 ; 2.3 cumulative GPA.
SEMESTER 2: “C” or better in ISDS 1102 and MATH 1431 ; 2.3 Business GPA and 2.6 cumulative GPA.
SEMESTER 3: “C” or better in ACCT 2001 ; ECON 2000 ; 2.3 Business GPA; 2.6 cumulative GPA.
SEMESTER 4: ECON 2010 ; ISDS 2000 ; 2.3 Business GPA; 2.6 cumulative GPA; Admission to the college.
SEMESTER 5: “C” or better in ENGL 2000 ; ACCT 2101 .
Semester 2
CRITICAL: ”C” or better in ISDS 1102 and MATH 1431 ; 2.3 Business GPA and 2.6 cumulative GPA.
Semester 3
CRITICAL: ”C” or better in ACCT 2001 ; ECON 2000 ; 2.3 Business GPA; 2.6 cumulative GPA.
Semester 4
CRITICAL: ECON 2010 ; ISDS 2000 ; 2.3 Business GPA; 2.6 cumulative GPA; Admission to the college.
120 Total Sem. Hrs.
1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.
2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 , CMST 2061 , or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
3 - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715 or ISDS 1100 .
4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 , CMST 2061 or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.
6 - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”
MARKETING ELECTIVES: see Marketing advisor for list of Marketing Electives.
MARKETING ANALYTICS CONCENTRATION ELECTIVES: Students must complete MKT 3501 , MKT 4501 , and either MKT 4480 or MKT 4481 to satisfy the requirements of the concentration.
120 Total Sem. Hrs.
1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.
2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 , CMST 2061 or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
3 - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715 or ISDS 1100 .
4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 , CMST 2061 or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.
5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.
6 - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”
MARKETING PROFESSIONAL SALES CONCENTRATION ELECTIVES: Students must complete MKT 3427 , MKT 4423 , and either MKT 4478 or MKT 4479 to satisfy the requirements of the concentration.
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