Sep 22, 2023  
2014-2015 General Catalog 
2014-2015 General Catalog [ARCHIVED CATALOG]

Business Administration, PhD (Marketing Concentration)

Return to {$returnto_text} Return to: Academic Programs

Doctor of Philosophy (PhD) in Business Administration with a concentration in Marketing (PBDM)(GMKT)

The PhD program (PhD in business administration with a concentration in marketing) is a year round program (fall, spring, and summer) for full-time study. The program consists of 21 semester hours of marketing course work, 12 semester hours in a minor area, six semester hours in a support area, and 18 semester hours of “common body of knowledge” course work covering all other business disciplines. Students should plan to spend two to three academic years (fall, spring, and summer) to complete course work and devote summer terms to advance their research with fellow doctoral students and faculty members. Upon completion of major coursework, students must pass a written qualifying exam and an oral exam. Each PhD candidate is also required to design, implement, and complete an original dissertation under the supervision of a marketing faculty member. Overall, the PhD program normally requires four years to complete.

Please refer to two websites for (1) additional details about the program ( and (2) the typical course work completed during the four year program (


Return to {$returnto_text} Return to: Academic Programs