Nov 22, 2024  
2016-2017 General Catalog 
    
2016-2017 General Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MC 4045 Advertising Campaigns (3)


Prereq.: MC 2035 , MC 3031 , MC 4031  or MC 4040 . Majors only. 2 hrs. lecture; 2 hrs. lab. Team development of advertising campaigns on a competitive basis (simulated advertising agency operations); emphasis on research, marketing and advertising problems; budgetary planning, media strategy and creative design.



Add to Portfolio (opens a new window)