Nov 22, 2024  
2016-2017 General Catalog 
    
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2016-2017 General Catalog [ARCHIVED CATALOG]

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MKT 3427 Professional Selling (3)

[LCCN: CMKT 3203, Personal/Professional Selling (Upper Level)] Prereq.: MKT 3401 . Open only to marketing majors; open to others with permission of department. Communication theory and sales principles needed for successful sales career; buyer behavior and sales tactics; sales strategies; communication in buyer-seller relationships.


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