Sep 28, 2024  
2016-2017 General Catalog 
    
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2016-2017 General Catalog [ARCHIVED CATALOG]

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MC 4020 Public Relations Research (3)

Prereq.: MC 2035 , MC 3010 , MC 3001 . Majors only. Introduction to the role of research in public relations; utilizing qualitative and quantitative methods and research tools necessary to conduct research that informs the public relations planning process and aides in the assessment/evaluation of PR activities.


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