MKT 4440 Digital Marketing (3)

Prereq.: MKT 3401 or permission of department. The proliferation of internet, social media, and mobile channels are revolutionizing marketing techniques around the world. This course provides students technological expertise to keep pace by in-depth discussion and projects performing digital marketing with real companies. Students will acquire cutting-edge knowledge, skills, and experience to conduct marketing campaigns in each of these cutting-edge mediums.