Mar 28, 2024  
2021-2022 General Catalog 
    
2021-2022 General Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 3421 Marketing Communication: Promotion (3)


Prereq.: MKT 3401 . Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.



Add to Portfolio (opens a new window)