Dec 05, 2025  
2025-2026 General Catalog 
    
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2025-2026 General Catalog
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ISDS 4119 Introduction to Web Analytics (3)

Credit will not be given for this course and ISDS 4118 . Principles of web analytics; key performance indicators, benchmarks, A/B testing, personalized content, customer-centric website design, process flow analysis, usability, research design and statistical methods.


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