Sep 16, 2019  
2016-2017 General Catalog 
    
2016-2017 General Catalog [ARCHIVED CATALOG]

Department of Marketing


OFFICE Business Education Complex, Suite 2100
TELEPHONE 225-578-8684
FAX 225-578-8616
E-MAIL marketing@lsu.edu
WEBSITE business.lsu.edu/marketing

For information regarding the GRADUATE PROGRAM, click here.  

What is Marketing?

Marketing is an organizational function and a set of processes that performs customer needs analysis, executes product/services design, devises branding strategy, establishes pricing, accomplishes promotion, and creates a distribution system while maintaining a competitive advantage. The Department of Marketing educates and prepares students for each of these functions by stressing “hands-on” learning in their courses, which utilize real-world or simulated real-world projects.

Opportunities in Marketing

Areas: Advertising, Brand/Product Management, Planning/Research, Retailing, Sales/Management

Employers: Consumer Product Companies, Financial Institutions, Insurance Agencies, Manufacturers, Pharmaceutical Companies, Retail Establishments, Service Industries 

B.S. in Marketing

The bachelor of science in marketing is a 120-hour degree program with several learning objectives for students:  

  • Demonstrate an understanding of market segmentation and targeting
  • Demonstrate an understanding of consumer behavior
  • Demonstrate an understanding of marketing research and ethical considerations in marketing
  • Demonstrate an understanding of relationship management
  • Demonstrate an understanding of strategic planning
  • Demonstrate an understanding of global marketing

Admission to a curriculum in the Department of Marketing requires that a student be admissible to the E.J. Ourso College of Business and meet the following GPA requirements at the time of application for admission:

  • A minimum 2.0 cumulative GPA
  • A minimum 2.0 LSU GPA
  • A minimum 2.0 business GPA
  • A minimum 2.0 LSU business GPA

Programs

    Major