Business Administration, PhD (Marketing Concentration)

Doctor of Philosophy (PhD) in Business Administration with a concentration in Marketing (PBDM)(GMKT)

The PhD program in business administration with a concentration in marketing is a year round program (fall, spring, and summer) for full-time study. The program consists of 24 semester hours of major marketing coursework, 15 semester hours of elective coursework, 12 semester hours of “common body of knowledge” coursework covering all other business disciplines (may be waived with an approved Master’s degree), and 12 semester hours of dissertation coursework for a total of 63 hours. Students spend two academic years (fall and spring) completing coursework and devote summer terms to advancing their research with fellow doctoral students and faculty members. Upon completion of major marketing coursework, students must pass a comprehensive (qualifying) exam of major marketing coursework. Upon completion of 24 semester hours of major marketing coursework, 15 semester hours of approved elective coursework, and 12 semester hours of “common body of knowledge” coursework, students must pass an oral exam. Each PhD candidate is also required to design, implement, and complete an original dissertation under the supervision of a marketing faculty member. Overall, the PhD program normally requires four years to complete.

Please refer to two websites for (1) additional details about the program (business.lsu.edu/Marketing/Pages/PhD-Marketing.aspx) and (2) the typical course work completed during the four year program (business.lsu.edu/marketing/Pages/PhDCurriculum.aspx).