Business Administration, PhD (Marketing Concentration)

Doctor of Philosophy (PhD) in Business Administration with a concentration in Marketing (PBDM)(GMKT)

The PhD program (PhD in business administration with a concentration in marketing) is designed for full-time study. The program consists of 21 semester hours of marketing course work, 12 semester hours in a minor area, six semester hours in a support area, and 18 semester hours of “common body of knowledge” course work covering all other business disciplines. Individuals with a master’s degree in a business field may substitute much of their previous graduate course work for the “common body of knowledge” course work. Students should plan to spend two to three academic years (fall, spring, and summer) completing course work. The specific departmental-level academic course plan must be approved by the student’s advisory committee. Both written and oral comprehensive examinations are required upon completion of course work. Each PhD candidate is also required to design, implement, and complete an original dissertation under the supervision of a marketing faculty member. Completion of the dissertation usually takes 12 to 18 months. Overall, the PhD program normally requires four years to finish.