Nov 06, 2024  
2023-2024 General Catalog 
    
2023-2024 General Catalog [ARCHIVED CATALOG]

Marketing, BS


 

An upper division honors program for qualified management majors is available. Interested students should contact the Rucks Department of Management for additional information. 

Marketing


CRITICAL REQUIREMENTS

SEMESTER 1: “C” or better in ENGL 1001 , MATH 1021 ; 2.3 cumulative GPA
SEMESTER 2: “C” or better in ISDS 1102 , MATH 1431 ; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 3: “C” or better in ACCT 2001 , ECON 2000 ; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 4: ECON 2010 ; ISDS 2000 ; Admission to the College; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 5: “C” or better in ENGL 2000 ; ACCT 2101     

Semester 1


Total Semester Hours: 15


Semester 2


Total Semester Hours: 15


Semester 3


Total Semester Hours: 15


Semester 4


Total Semester Hours: 15


Total Semester Hours: 15


Semester 6


Total Semester Hours: 15


Semester 7


Total Semester Hours: 15


Semester 8


Total Semester Hours: 15


120 Total Sem. Hrs.


1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.

2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 , CMST 2061  or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

3 - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715  or ISDS 1100 

4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 , CMST 2061  or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.

6 - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”

      MARKETING ELECTIVES: see Marketing advisor for list of Marketing Electives.

Area of Concentration


Digital Marketing


CRITICAL REQUIREMENTS

SEMESTER 1: “C” or better in ENGL 1001  and MATH 1021 ; 2.3 cumulative GPA
SEMESTER 2: “C” or better in ISDS 1102  and MATH 1431 ; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 3: “C” or better in ACCT 2001  and ECON 2000 ; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 4: ECON 2010 ISDS 2000 ; Admission to the College
SEMESTER 5: “C” or better in ENGL 2000 ACCT 2101 .

Semester 1

CRITICAL: “C” or better in ENGL 1001  and MATH 1021 ; 2.3 cumulative GPA. 

Total Semester Hours: 15

Semester 2

CRITICAL: ”C” or better in ISDS 1102  and MATH 1431 ; 2.3 business GPA; 2.6 cumulative GPA. 

Total Semester Hours: 15

Semester 3

CRITICAL: ”C” or better in ACCT 2001  and ECON 2000 ; 2.3 business GPA; 2.6 cumulative GPA.

Total Semester Hours: 15

Semester 4

CRITICALECON 2010 ISDS 2000 ; Admission to the College.

Total Semester Hours: 15

Total Semester Hours: 15

Semester 6

Total Semester Hours: 15

Semester 7

Total Semester Hours: 15

Semester 8

Total Semester Hours: 15

120 Total Sem. Hrs.

1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.

2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 CMST 2061 , or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

3 - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715 , or ISDS 1100 

4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 CMST 2061 , or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.

6 - ELECTIVES: See “Electives  ” under “Degree Requirements of the College .”

MARKETING ELECTIVES: see Marketing advisor for list of Marketing Electives.

DIGITAL MARKETING CONCENTRATION ELECTIVES: Students must complete MKT 3421 MKT 3501 , and MKT 4440  to satisfy the requirements of the concentration.

Marketing Analytics


CRITICAL REQUIREMENTS

SEMESTER 1: “C” or better in ENGL 1001  and MATH 1021 ; 2.3 cumulative GPA.
SEMESTER 2: “C” or better in ISDS 1102  and MATH 1431 ; 2.3 Business GPA and 2.6 cumulative GPA.
SEMESTER 3: “C” or better in ACCT 2001 ; ECON 2000 ; 2.3 Business GPA; 2.6 cumulative GPA.
SEMESTER 4: ECON 2010 ; ISDS 2000 ; 2.3 Business GPA; 2.6 cumulative GPA; Admission to the college.
SEMESTER 5: “C” or better in ENGL 2000 ACCT 2101 .

Semester 1

CRITICAL:  “C” or better in ENGL 1001  and MATH 1021 ; 2.3 cumulative GPA.

Total Semester Hours: 15

Semester 2

CRITICAL: ”C” or better in ISDS 1102  and MATH 1431 ; 2.3 Business GPA and 2.6 cumulative GPA.

Total Semester Hours: 15

Semester 3

CRITICAL: ”C” or better in ACCT 2001 ECON 2000 ; 2.3 Business GPA; 2.6 cumulative GPA.

Total Semester Hours: 15

Semester 4

CRITICAL: ECON 2010 ISDS 2000 ; 2.3 Business GPA; 2.6 cumulative GPA; Admission to the college.

Total Semester Hours: 15

Total Semester Hours: 15

Semester 6

Total Semester Hours: 15

Semester 7

Total Semester Hours: 15

Semester 8

Total Semester Hours: 15

120 Total Sem. Hrs.

1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.

2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 CMST 2061 , or CMST 2064 .

A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

3 - Business students cannot receive credit for ACCT 2000 ECON 2030 FIN 3715  or ISDS 1100 .

4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 CMST 2061  or CMST 4113 .

A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.

6 - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”

MARKETING ELECTIVES: see Marketing advisor for list of Marketing Electives.

MARKETING ANALYTICS CONCENTRATION ELECTIVES: Students must complete MKT 3501 MKT 4501 , and either MKT 4480  or MKT 4481  to satisfy the requirements of the concentration.

Professional Sales


CRITICAL REQUIREMENTS

SEMESTER 1: “C” or better in ENGL 1001 , MATH 1021 ; 2.3 cumulative GPA
SEMESTER 2: “C” or better in ISDS 1102 , MATH 1431 ; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 3: “C” or better in ACCT 2001 , ECON 2000 ; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 4: ECON 2010 ; ISDS 2000 ; Admission to the College; 2.3 business GPA; 2.6 cumulative GPA
SEMESTER 5: “C” or better in ENGL 2000 ; ACCT 2101  

Semester 1

Total Semester Hours: 15

Semester 2

Total Semester Hours: 15

Semester 3

Total Semester Hours: 15

Semester 4

Total Semester Hours: 15

Total Semester Hours: 15

Semester 6

Total Semester Hours: 15

Semester 7

Total Semester Hours: 15

Semester 8

Total Semester Hours: 15

120 Total Sem. Hrs.

1 - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.

2 - Oral and Written Communication Requirement 1: Choose from CMST 2060 , CMST 2061  or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

3 - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715  or ISDS 1100 

4 - Oral and Written Communication Requirement 2: Choose from CMST 2060 , CMST 2061  or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

5 - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.

6 - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”

      MARKETING PROFESSIONAL SALES CONCENTRATION ELECTIVES: Students must complete MKT 3427 , MKT 4423 , and either MKT 4478  or MKT 4479  to satisfy the requirements of the concentration.