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Medical Physics |
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MEDP 4331 Radiation Protection and Exposure Evaluation (3)
Prereq.: PHYS 1202 or both PHYS 2112 and PHYS 2113 . Control and evaluation of radiation exposure, including external and internal dosimetry, techniques of dose reduction and consequences of radiation exposure.
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MEDP 4351 Radiation Detection and Instrumentation (2)
Prereq.: PHYS 3098 or equivalent; consent of instructor. Introduction to the physics of detection, instrumentation and data analysis used to measure ionizing radiation (gamma rays, x-rays, neutrons and charged particles) using scintillation crystal, solid state, film and gas detectors. Provides understanding of underlying principles of detection systems used in radiation therapy, radiological imaging and health physics.
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MEDP 4352 Radiation Detection Laboratory (1)
Prereq.: credit or registration in MEDP 4351 . 3 hrs. lab. laboratory exercises covering fundamental principles of radiation detection systems and data analysis techniques used for radiation measurements in radiation therapy, radiological imaging and medical health physics.
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MEDP 4991 Special Problems in Medical Physics and Health Physics (1-4)
Prereq.: thorough knowledge of mathematics, science and engineering related to the topic or proposed problem and consent of instructor. May be taken for a max. of 12 sem. hrs. of credit when topics vary. Theoretical or experimental problems involving the application of medical physics and health physics technology.
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MEDP 4995 Seminar (1)
Course may be repeated on audit basis only. Elective seminar especially for undergraduate minors in nuclear science and undergraduate majors in physics and astronomy with a concentration in medical physics.
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MEDP 7098 Radiation Research Technology and Methods (3)
Prereq.: MEDP 4351 . 2 hrs. lecture; 3 hrs. lab. Practical experience and skills for measurement and calculation of radiation dose; dose measurements with ion chamber and diode; introduction to treatment planning systems; beam modeling based on Monte Carlo and deterministic algorithms; data analysis methods in support of research and clinical radiation service; statistical analysis of data; introduction to data privacy and HIPAA compliance.
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MEDP 7111 Advanced Medical Imaging Physics (3)
Prereq.: MEDP 4111 , MATH 1552 . Topics related to advanced research and clinical imaging physics; theory of image formation; quantitative analysis of imaging systems by Fourier methods and QC/acceptance testing; Radon transform and theory of image reconstruction; tracer methodology for quantitative imaging.
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MEDP 7121 Radiobiology (3)
Prereq.: MEDP 4331 or consent of instructor. Topics in radiobiology including: introductory cell biology and cellular organization; effects of ionizing radiation on cellular, molecular, and organ systems; radiosensitivity, repair, and mediation of radiobiological effects; acute vs. late effects; radiation risks; topics specific to radiation medicine; effects of alternative radiation and non-radiation therapies.
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MEDP 7210 Clinical Principles of Radiation Therapy (3)
Prereq.: MEDP 7121 , MEDP 7331 . Open only to students currently enrolled in the Master of Science in Medical Physics and Health Physics program or the PhD in Physics (Medical Physics concentration) program. Introduction by practicing radiation oncologists to the evolution of radiation therapy, general oncology considerations, tumor radiobiology, non-intentional effects of radiation and altered fractionation. Discussion of tumor biopsy and behavior, normal tissue effects and treatment planning and delivery techniques for specific organ systems.
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MEDP 7260 Clinical Medical Physics Rotation (4)
Prereq.: credit in MEDP 4111 and MEDP 7331 . Open only for students currently enrolled in the Master of Science in Medical Physics and Health Physics program or the PhD in Physics (Medical Physics concentration) program. 12 hrs. clinic. Under the direction of clinical staff, introduction to clinical duties of the medical physicist in radiation therapy and radiology. Radiation therapy physics topics include treatment planning, delivery techniques and dosimetry for brachytherapy and external beam therapy. Radiological imaging physics topics include operation and quality assurance for CT, MRI, and PET imaging systems and radiation safety.
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MEDP 7270 Advanced Radiation Therapy Physics (3)
Prereq.: MEDP 7331 . Basic principles of clinical indications, radiation delivery, treatment planning, dose calculations, dose measurements and quality assurance for advanced treatment techniques used in radiation therapy (external beam electron, proton and photon therapy and internal brachytherapy).
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MEDP 7280 Advanced Clinical Radiation Therapy Physics Rotation (2)
Prereq.: MEDP 7260 , MEDP 7270 . Open only for students currently enrolled in the Master of Science in Medical Physics and Health Physics program. Under the supervision of clinical medical physics staff, introduction to the planning, delivery and dosimetric aspects of advanced radiation therapy treatments such as brachytherapy, stereotactic radiosurgery, total skin electron therapy, intensity modulated radiotherapy and image guided radiotherapy and to the advanced physical practices of accelerator quality assurance and radiation therapy shielding design.
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MEDP 7331 Radiation Therapy Physics (3)
Prereq.: MEDP 4331 . Fundamental physical principles, operation of delivery equipment, treatment planning principles, methods of dose calculations, determination of irradiation time from dose prescription, dose measurements and quality assurance for external beam therapy (photons and electrons) and internal brachytherapy.
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MEDP 7530 Radiation Shielding and Accelerators (3)
Prereq.: MEDP 4331 , MEDP 7537 . Practical concepts of structural shielding design, calculation and verification, including relevant professional guidelines and regulations; applicable to facilities for radiotherapy, diagnostic imaging, and nuclear medicine. Fundamental concepts of medical accelerators and radiation-producing equipment.
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MEDP 7537 Radiation Interactions and Transport (3)
Also offered as PHYS 7537 . Prereq.: PHYS 2203 or equivalent, CSC 2262 or equivalent experience in computer programming. Photon, neutron and electron interactions and energy deposition, the Boltzmann equation, elementary analytical solutions; deterministic computational methods including spherical harmonics and discrete ordinates techniques; continuous slowing down and Fokker-Planck approximations.
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MEDP 7538 Monte Carlo Simulation of Radiation Transport (3)
Also offered as PHYS 7538 . Prereq.: MEDP 7537 or consent of instructor, CSC 2262 or equivalent experience in computer programming. Radiation transport simulation by the Monte Carlo method; phase-space tracking; dose response estimators, biasing methods; integral form of the Boltzmann equation; condensed-history method for charged particles; neutron, photon and electron transport calculations for shielding and medical physics applications.
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MEDP 7991 Advanced Projects in Medical Physics and Health Physics (1-3)
Prereq.: MEDP 4111 or MEDP 7331 and consent of instructor. May be taken for a max. of 6 sem. hrs. credit. Medical physics or health physics projects that study particular aspects of radiation therapy, medical imaging or medical health physics.
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MEDP 7992 Advanced Topics in Medical Physics and Health Physics (1-3)
Prereq.: consent of instructor. May be taken for a max. of 6 sem. hrs. of credit when topics vary. Advanced treatment of a specific area of medical physics or health physics technology of current interest.
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MEDP 7995 Seminar (1)
Required every semester for degree candidates in medical physics and health physics. Only 1 sem. hr. of credit may be counted toward degree.
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MEDP 7999 Report Investigation (1-6)
Prereq.: MEDP 4111 or MEDP 7331 and consent of instructor. May be taken for a max. of 12 sem. hrs credit. Detailed investigation of a research problem or a technical design project.
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MEDP 8000 Thesis Research (1-12 per sem.)
“S”/”U” grading.
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Management |
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MGT 2000 Innovation and Creativity (3)
Prereq.: admitted into the College of Business and Entrepreneurship Concentration or permission of instructor. Focuses on the role of creativity and innovation in product, service or idea generation that may eventually lead to business formation and commercialization; barriers to creativity and innovation; alternative problem-solving approaches.
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MGT 3111 Entrepreneurship (3)
Prereq.: ISDS 2000 , FIN 3715 or FIN 3716 , MKT 3401 (credit or concurrent enrollment) or permission of instructor. Principles of entrepreneurship; feasibility studies; financial and location analysis; marketing; promotion; management; venture capitalism; legal considerations.
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MGT 3200 Principles of Management (3)
[LCCN: CMGM 3103, 3313, Principles of Management (Upper Level), Human Resource Management (Upper Level)] Management functions, including planning, organizing, staffing/human resource management, leading/interpersonal influence and controlling in both domestic and international spheres.
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MGT 3203 Independent Study: Advanced Management Topics (1-6)
Prereq.: consent of instructor. May be taken for a max. of 6 sem. hrs. of credit. Independent research under direction of a faculty member.
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MGT 3211 Business and Society (3)
Prereq.: senior standing. Open only to College of Business students; open to others with permission of department. Social roles of organizations whose primary function is the accumulation of profits; emphasis on current issues; historical development of business-society relationships.
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MGT 3280 Management Internship (3)
Prereq.: junior or senior standing and permission of instructor. Pass-fail grading. May be taken for a max. of 6 sem. hrs. of credit. Students, supervised by a management faculty member and an approved business executive, will follow a predetermined schedule of activities while working for a business firm. Hands-on experience in the fields of management, human resource management, organizational behavior, small business management, entrepreneurship, and administrative practices.
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MGT 3320 Human Resource Management (3)
Prereq.: MGT 3200 . Human resource functions, including planning, recruitment, selection, development, maintenance and reward of employees; relationships with environment and employee associations.
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MGT 3500 Introduction to Labor Relations (3)
Prereq.: open only to College of Business students; open to others with permission of department. Management’s response to organized labor in the workplace; emphasis on U.S. unionization development; government regulation of labor-management relations; union structure, political activity, collective bargaining and contract administration.
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MGT 3513 Labor-Management Conflict and Cooperation (3)
Prereq.: open only to College of Business students; open to others with permission of department. In-depth examination of issues important to workplace conflict resolution; topics include, but are not limited to, negotiation strategies and tactics, alternative dispute resolution procedures, employee-management cooperation and/or collective bargaining.
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MGT 3830 Strategically Managing Organizations (3)
An honors course, MGT 3831 , is also available. Prereq.: FIN 3716 , MGT 3200 and MKT 3401 or MKT 3402 . Open only to E. J. Ourso College of Business students. Credit will not be given for both this course and MGT 3831 . May be taken only during the final 30 hours of course work. Analyzing strategic situations and decision making based on these analyses to ensure the success of for-profit and non-profit organizations.
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MGT 3831 HONORS: Strategically Managing Organizations (3)
Same as MGT 3830 , with special honors emphasis for qualified students. Credit will not be given for this course and MGT 3830 .
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MGT 4020 Internship in Entrepreneurship (3)
Prereq.: MGT 3111 or permission of instructor. Pass-fail grading. May be repeated for a max. of 6 sem. hrs. Gaining first-hand knowledge of the business start-up process: practical hands-on experience in business-plan formation.
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MGT 4030 Independent Study in Entrepreneurship (3)
Prereq.: MGT 3111 or permission of instructor. May be repeated for a max. of 6 sem. hrs. credit when topics vary. Detailed study of a specific aspect of entrepreneurship.
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MGT 4100 Consulting Field Project (3)
Prereq.: MGT 3111 ; Senior standing or permission of instructor. Strategic focused field based project learning experiences and opportunities in public and private organizations. Team-based approach to offering consulting advice to organizations with the goal of improving their performance. Emphasis on experiential approaches that provide a participative type of learning about the crucial issues faced by organizations.
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MGT 4113 Small Business Management (3)
Prereq.: senior standing. A multidisciplinary approach to small business; business start-ups, accounting, finance, marketing, management, promotion, layout, retail management, location analysis and international small business.
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MGT 4114 Franchising Management (3)
Prereq.: senior standing for undergraduates or permission of instructor. Understanding the franchising process; becoming a franchiser or franchisee; franchiser start-up, venture capital, finance, legal compliance, disclosure documents, franchise agreements, franchisee start-ups, franchiser-franchisee relationships, anti-trust laws and international franchising.
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MGT 4120 Social Entrepreneurship (3)
Prereq.: MGT 3111 or permission of instructor. The course provides a broad theoretical perspective and practical framework for understanding social entrepreneurs and the social ventures they create ranging from local social organizations to large international social ventures leading global change. Introduction to the possibilities of social entrepreneurship and an introduction to the entire social venture creation process and life cycle.
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MGT 4322 Employee Selection and Placement (3)
Prereq.: ISDS 2000 or equivalent and MGT 3320 . Staffing requirements, recruitment strategies, development and validation of selection procedures, classification and placement of employees; problems associated with person-job matching; socialization of new employees.
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MGT 4323 Compensation Administration (3)
Prereq.: MGT 3320 . Quantitative and nonquantitative methods of job evaluation; wage level, wage structure, incentive plans; issues of employee compensation.
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MGT 4420 Multinational Management (3)
Prereq.: MGT 3200 or equivalent. Management concepts and philosophical bases for international management operations; environmental dynamics, multinational business organizations, cultural constraints, organizational structures and processes and conceptual systems of international operations.
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MGT 4523 Legal Issues in Human Resource Management (3)
Prereq.: MGT 3320 . An examination of the most significant laws and court rulings influencing companies’ employment practices; topics include: anti-discrimination statutes, affirmative action, commonly committed workplace torts, occupational safety and health laws, workers’ compensation and wrongful termination.
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MGT 4620 Human Behavior in Organizations (3)
Prereq.: MGT 3200 . Open only to College of Business students; open to others with permission of department. Behavioral sciences applied to understanding human dynamics in organizations; focus on individual, interpersonal, group and intergroup behavior; impact of human behavior on organizational effectiveness.
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MGT 4702 Managing Technology Transfer (3)
Models of technological transfer; mechanisms and barriers to technological transfer; technological transfer and industrial innovation; domestic and international aspects of technology transfer.
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MGT 7111 Entrepreneurship Management (3)
Investigation, analysis and development of entrepreneurial feasibility studies and business plans.
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MGT 7203 Development of Management Thought (3)
Origin and growth of managerial concepts; contributions of leaders associated with major schools of management thought, including: scientific management, management process, empirical, human behavior, social system, decision theory and quantitative methods.
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MGT 7212 Seminar in Contemporary Management Topics (3)
Prereq.: consent of instructor. May be taken for a max. of 6 hrs. of credit when topics vary.
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MGT 7301 Seminar in Human Resources (3)
Role of human resource managers; their relationships with employees, the external environment and top management.
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MGT 7600 Organizational Behavior (3)
Behavior of people within organizations; the environment within which organizations function; components of the behavioral unit; processes, interactions and outputs of organizational behavior.
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MGT 7620 Strategic Management of Health Care Organizations (3)
Prereq.: Cross-listed with PADM 7620 .
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MGT 7800 Current Issues in Strategic Management (3)
Contemporary issues in strategic management theory and practice; emphasis on field projects that provide top-management problem-solving experience.
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MGT 7811 Research Issues in Strategic Management (3)
Prereq.: MGT 7800 or equivalent. Strategic planning; issues including environmental scanning, goal formulation, strategic implementation, control and evaluation in successful organizations.
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MGT 9000 Dissertation Research (3)
“S”/”U” grading.
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MGT 9201 Research Methods in Management (3)
Theory building; measurement reliability and validity; significance testing and statistical power; sampling strategies and missing data; multi-level and cross-level issues; research ethics.
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MGT 9202 Pre-dissertation Research (1-9)
Pass-fail grading. May be repeated for credit.
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MGT 9204 Proseminar in Management (1)
Pass-fail grading. May be taken for a max. of 3 sem. hrs. when topics vary. Required of all inresident PhD students. Contemporary research and critical issues in management.
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MGT 9800 Seminar in Advanced Business Problems (3)
May be taken for a max. of 6 hrs. of credit when topics vary. Directed work in advanced topics.
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Military Science Nonimmigrant aliens require approval from their governments prior to enrollment in these courses.
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MILS 1010 Rifle and Pistol Marksmanship (1)
Non-immigrant aliens require approval from their governments prior to enrollment. 1 hr. lecture; 1 hr. lab. Restricted to freshmen and sophomores or permission of instructor. Rifle and pistol safety; breathing techniques; zeroing; physical and mental conditioning; sighting and aiming; standard firing positions; practical application on indoor firing range.
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MILS 1011 Leadership and Personal Development (1)
Non-immigrant aliens require approval from their governments prior to enrollment. 1 hr. lecture; 1.5 hrs. lab. Introduction to the personal challenges and competencies critical for effective leadership. Focus on developing basic knowledge and comprehension of Army leadership dimensions while gaining an understanding of the ROTC program, its purpose in the Army and its advantages for students.
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MILS 1012 Intro to Tactical Leadership (1)
Prereq.: MILS 1011 or permission of instructor. Non-immigrant aliens require approval from their governments prior to enrollment. 1 hr. lecture; 1.5 hrs. lab. Overview of leadership fundamentals, including setting direction, problem-solving, listening, presenting briefs, providing feedback and effective writing skills.
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MILS 1015 Army Physical Fitness Training (1)
May be taken for a max. of 8 sem. hrs. of credit. Open to all LSU students. Non-immigrant aliens require approval from their governments prior to enrollment.
3 hrs. lab. Development of strength, stamina, agility, coordination and flexibility through a combined program of group and individual exercise.
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MILS 2161 Innovative Team Leadership (2)
Prereq.: MILS 1011 and MILS 1012 or permission of instructor; Non-immigrant aliens require approval from their governments prior to enrollment. 2 hrs. lecture; 1.5 hrs. lab. Explores the dimensions of creative and innovative tactical leadership strategies and styles by studying historical case studies and engaging in interactive student exercises.
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MILS 2162 Foundations of Tactical Leadership (2)
Prereq.: MILS 2161 or permission of instructor; Non-immigrant aliens require approval from their governments prior to enrollment. 2 hrs. lecture; 1.5 hrs. lab. Examines the challenges of leading tactical teams in the complex contemporary operating environment (COE). Continued study of the theoretical basis of the Army leadership framework explores the dynamics of adaptive leadership in the context of military operations.
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MILS 3011 Adaptive Tactical Leadership (4)
Prereq.: MILS 2161 and MILS 2162 or equivalent. Non-immigrant aliens require approval from their governments prior to enrollment. 3 hrs. lecture; 3 hrs. lab. Study, practice and evaluation of adaptive team leadership skills as presented with the demands of the ROTC Leader Development and Assessment Course (LDAC). Challenging scenarios related to small unit tactical operations are used to develop self awareness and critical thinking skills.
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MILS 3012 Leadership in Changing Environments (4)
Prereq.: MILS 3011 . Non-immigrant aliens require approval from their governments prior to enrollment. 3 hrs. lecture; 3 hrs. lab. Integrates the principles and practices of effective leadership, military operations and personal development, in order to adequately prepare for the summer Leadership Development Advanced Course (LDAC).
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MILS 3013 ROTC Advanced Camp (3)
Su Prereq.: MILS 3011 and MILS 3012 . Non-immigrant aliens require approval from their governments prior to enrollment. To receive academic credit, student must enroll in summer session prior to departure for Advanced Camp. Five week course conducted at an Army post with instructors and cadets representing ROTC programs from the United States, Puerto Rico and Guam. Intense leadership application and training in military skills; oral and written orders, light infantry tactics, weapons systems and confidence building events.
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MILS 4011 Developing Adaptive Leaders (4)
Prereq.: MILS 3012 . Not for graduate credit. Senior standing required. Non-immigrant aliens require approval from their governments prior to enrollment.
3 hrs. lecture; 3 hrs. lab. Development of proficiency in planning, executing and assessing complex operations, functioning as a member of a staff and providing performance feedback to subordinates. Lessons on military justice and personnel processes prepare students to make the transition to becoming an Army officer.
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MILS 4012 Leadership in a Complex World (4)
Prereq.: MILS 4011 . Not for graduate credit. Senior standing required. Non-immigrant aliens require approval from their governments prior to enrollment.
3 hrs. lecture; 3 hrs. lab. Explores the dynamics of leading in the complex situations of current military operations in the Contemporary Operating Environment (COE). Case studies, scenarios and exercises are also used to prepare students to face the complex ethical and practical demand of leading as a commissioned officer in the U.S. Army.
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MILS 4995 Special Topics in Military History (3)
May be taken for a max. of 6 sem. hrs. of credit when topics vary. Non-immigrant aliens require approval from their governments prior to enrollment.
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Marketing |
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MKT 3401 Principles of Marketing (3)
[LCCN: CMKT 3003, Principles of Marketing (Upper Level)] An honors course, MKT 3402 , is also available. Credit will not be given for both this course and MKT 3402 . Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; view points of society, consumer and marketing manager.
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MKT 3402 HONORS: Principles of Marketing (3)
Same as MKT 3401 , with special emphasis for honors students and marketing majors.
Credit will not be given for this course and MKT 3401 .
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MKT 3410 Sports Marketing (3)
Application of marketing concepts to sports and leisure activities; emphasis on planning and strategy development.
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MKT 3411 Consumer Analysis and Behavior (3)
Prereq.: MKT 3401 . Open only to marketing majors; open to others with permission of the department. Dynamics of consumer markets; their significance to marketing executives; identification and measurement of market segments; analysis of their behavioral patterns as a basis for marketing strategy.
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MKT 3413 Marketing Research (3)
Prereq.: MKT 3401 or equivalent and ISDS 2000 . Open only to College of Business students; open to others with permission of department. Formulation of marketing policies; theories, concepts, and methodology involved in applying research to marketing problems.
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MKT 3421 Marketing Communication: Promotion (3)
Prereq.: MKT 3401 . Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.
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MKT 3427 Professional Selling (3)
[LCCN: CMKT 3203, Personal/Professional Selling (Upper Level)] Prereq.: MKT 3401 . Open only to marketing majors; open to others with permission of department. Communication theory and sales principles needed for successful sales career; buyer behavior and sales tactics; sales strategies; communication in buyer-seller relationships.
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MKT 3431 Retailing Management (3)
[LCCN: CMKT 3103, Retail Management] Prereq.: MKT 3411 . Store organization, operation and management; retail method of inventory; problems connected with retail buying and selling.
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MKT 3500 Marketing Tools Fundamentals (3)
Prereq.: credit or registration in MKT 3401 and permission of department. Coverage of current and emerging computer-based and other tools used by marketing practitioners.
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MKT 4423 Sales Management (3)
Prereq.: MKT 3401 . Open only to marketing majors; open to others with permission of department. Principles of sales planning and control; organizing sales departments, developing territories, motivating sales persons and controlling sales operations.
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MKT 4440 Digital Marketing (3)
Prereq.: MKT 3401 and permission of department. The proliferation of internet, social media, and mobile channels are revolutionizing marketing techniques around the world. This course provides students technological expertise to keep pace by in-depth discussion and projects performing digital marketing with real companies. Students will acquire cutting-edge knowledge, skills, and experience to conduct marketing campaigns in each of these cutting-edge mediums.
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MKT 4443 International Marketing (3)
Prereq.: MKT 3401 . Global marketing environment and analytical processes; global marketing as all-encompassing (import-export, joint ventures, foreign subsidiaries, licensing, management contracts); marketing systems in various countries; strategies for international and multinational operations.
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MKT 4445 Internship in Marketing (1-6)
Prereq.: senior standing or permission of department. Pass-fail grading. May be repeated for a max. of 6 sem. hrs. credit. Primarily for seniors in marketing. On-the-job experience in approved marketing positions.
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MKT 4451 Marketing Management (3)
Prereq.: MKT 3413 and senior standing. Open only to College of Business students; open to others with permission of department. Analytical principles used in development of strategies for solving marketing problems; policy areas of product, price, channels and promotion integrated in development of the firm’s total marketing effort.
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MKT 4477 Independent Study: Advanced Marketing Problems (1-6)
Prereq.: permission of department. Pass-fail grading. May be repeated for a max. of 6 sem. hrs. credit when topics vary.
For undergraduate students in the E. J. Ourso College of Business with a GPA of 3.00 or above. Independent research under direction of a faculty member.
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MKT 4478 Professional Sales Practicum (3)
Credit will not be given for this course and MKT 4479 . Prereq.: MKT 3401 , MKT 3427 , and permission of department. Open only to marketing majors; open to others with permission of department. Pass/fail grading. Designed for students who want to gain real-world sales experience by preparing students for professional sales competitions.
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MKT 4479 Professional Sales Internship (3)
Credit will not be given for this course and MKT 4478 . Prereq.: MKT 3401 , MKT 3427 , and permission of department. Open only to marketing majors; open to others with permission of department. Pass/fail grading. The internship requires departmental approval of the sales content of the internship. Designed for students who want to gain real-world sales experience through a sales internship.
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MKT 4490 Services Marketing (3)
Prereq.: MKT 3401 . Developing, pricing, distributing and promoting the service; control of quality of customer encounters through service automation and/or employee selection and training; place of marketing in service organization structure; strategic implications of structure of service industries.
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MKT 4500 Entrepreneurial Marketing and Sales (3)
Prereq.: MGT 3111 and MKT 3401 and Entrepreneurship Minor or Entrepreneurship Concentration or permission of instructor. This course will look at the role of marketing in entrepreneurial ventures and the role of entrepreneurship in marketing efforts of all firms. Attention will be devoted to understanding the common mistakes entrepreneurs make when it comes to marketing and how to sell an idea/product in an entrepreneurship environment.
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MKT 7110 Marketing Tools Foundations and Applications (3)
Prereq.: credit or registration in BADM 7100 or equivalent. Coverage of current and emerging tools used by marketing practitioners, including customer tracking systems, market segmentation tools, market share analysis, competitive intelligence, applications to real and/or simulated market situations.
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MKT 7120 Customer Decision-Making and Brand Marketing Strategy (3)
Prereq.: BADM 7100 or equivalent. Treatment of key elements of consumer decision-making with emphasis on formulation of brand marketing strategy based on consumer behavior models, constructs and information.
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MKT 7130 Marketing Research and Brand Analysis (3)
Applications of marketing research methods such as qualitative research techniques, marketing surveys, marketing experiments and brand analysis techniques.
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MKT 7150 Global Marketing Issues and Strategies (1.5)
Prereq.: BADM 7100 or equivalent. Examination of marketing strategies and tactics available to organizations Seeking to compete with global markets.
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MKT 7300 Brand Marketing Strategy (3)
Prereq.: MKT 7120 and MKT 7130 . Coverage of brand marketing strategy formulation, including market and competitor analysis, plus resource allocation; emphasis on issues involved in marketing strategy formulation and implementation.
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MKT 7450 Topics in Advanced Marketing Management (3)
Prereq.: BADM 7100 or permission of instructor. May be taken for a max. of 6 hrs. of credit when topics vary. Survey of marketing management areas such as distribution channels, pricing and product management.
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MKT 7471 Marketing Strategy (3)
Design, implementation and evaluation; corporate marketing models; demand forecasting; marketing programming; product, price, promotion and distribution policies; information systems; marketing audit; application of economic, quantitative, and behavioral tools as strategic aids to marketing management; model-building approach used to demonstrate tool applications in product, price, promotion and distribution strategies.
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MKT 7477 Seminar in Advanced Marketing Problems (3)
Prereq.: permission of department. May be taken for a max. of 9 hrs. of credit when topics vary.
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MKT 7486 Applications of Marketing Theory (3)
Marketing theory development and testing; theory operationalization and refinement.
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MKT 7488 Marketing Models (3)
Prereq.: BADM 7100 or consent of instructor. Synthesis of theory, content area and methodology in marketing through the study of modeling; modeling phenomena, functional forms and analytical techniques of path analysis, simultaneous equation systems, and structural equation modeling.
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MKT 7716 Advanced Marketing Research Techniques (3)
Prereq.: BADM 7100 . Advanced designs and techniques applied to marketing research; theory and assumptions of analytical methods; marketing applications; use of computer programs; marketing strategy; interpretations of empirical results.
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MKT 7717 Advanced Seminar in Consumer Behavior (3)
Prereq.: MKT 4451 or BADM 7100 . Open only to doctoral students. Theoretical, conceptual and methodological issues for selected topics in this area.
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