Dec 27, 2024  
2012-2013 General Catalog 
    
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2012-2013 General Catalog [ARCHIVED CATALOG]

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MC 4034 Advertising Media Analysis and Planning (3)

Prereq.: MC 2525  or MKT 3401 . Majors only. Major analytical plan on current marketing problem required. Quantitative study of techniques and procedures used in determining advertising media selection, budget allocation and levels of message intensity.


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