MC 3031 Advertising Creative Strategy (3)

Prereq.: MC 2010 , MC 2015 , MC 2525 . Majors only. May also be taken as one of the 12 hrs. of required courses in the political communication area of concentration. 2 hrs. lecture; 2 hrs. lab. Techniques in the creation and production of advertising messages; laboratory execution of layouts and storyboards for electronic and print media.