MKT 4500 Entrepreneurial Marketing and Sales (3)

Prereq.: MGT 3111 and MKT 3401 and Entrepreneurship Minor or Entrepreneurship Concentration or permission of instructor. This course will look at the role of marketing in entrepreneurial ventures and the role of entrepreneurship in marketing efforts of all firms. Attention will be devoted to understanding the common mistakes entrepreneurs make when it comes to marketing and how to sell an idea/product in an entrepreneurship environment.