Jul 18, 2024  
2013-2014 General Catalog 
    
2013-2014 General Catalog [ARCHIVED CATALOG]

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MKT 3421 Marketing Communication: Promotion (3)


Prereq.: MKT 3401 . Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.



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