Department of Marketing

OFFICE	Business Education Complex, Suite 2100
TELEPHONE	225-578-8684
FAX	225-578-8616
E-MAIL	marketing@lsu.edu
WEBSITE	lsu.edu/business/marketing

For information regarding the GRADUATE PROGRAM, click here.

What is Marketing?

Marketing is an organizational function and a set of processes that performs customer needs analysis, executes product/services design, devises branding strategy, establishes pricing, accomplishes promotion, and creates a distribution system while maintaining a competitive advantage. The Department of Marketing educates and prepares students for each of these functions by stressing “hands-on” learning in their courses, which utilize real-world or simulated real-world projects.

Opportunities in Marketing

Areas: Advertising, Brand/Product Management, Planning/Research, Retailing, Sales/Management

Employers: Consumer Product Companies, Financial Institutions, Insurance Agencies, Manufacturers, Pharmaceutical Companies, Retail Establishments, Service Industries

B.S. in Marketing

The bachelor of science in marketing is a 120-hour degree program with several learning objectives for students:

Demonstrate an understanding of market segmentation and targeting
Demonstrate an understanding of consumer behavior
Demonstrate an understanding of marketing research and ethical considerations in marketing
Demonstrate an understanding of relationship management
Demonstrate an understanding of strategic planning
Demonstrate an understanding of global marketing

Refer to the E. J. Ourso College section for admission requirements.

Programs

Major

Marketing, BS