Marketing, B.S.

Semester 1

• CRITICAL:  “C” or better in ISDS 1102  and ENGL 1001 ; 2.0 Cumulative GPA.

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• ECON 2000 Principles of Microeconomics (3)
• ENGL 1001 English Composition (3)
• ISDS 1102 Introduction to Management Information Systems for Business Majors (3)
• MATH 1021 College Algebra (3)
• General Education Course - Natural Sciences (3)¹

Semester 2

• CRITICAL: “C” or better in ECON 2000  and MATH 1431 ; 2.0 Business and Cumulative GPA.

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• ACCT 2001 Introductory Financial Accounting (3)
• MATH 1431 Calculus with Business and Economic Applications (3)
• Oral and Written Communication Requirement 1 (3)²
• General Education course - Humanities (3)
• General Education course - Natural Sciences (3)¹

Semester 3

• CRITICAL: “C” or better in ACCT 2001 ; ECON 2010 ; 2.0 Business and  Cumulative GPA .

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• ACCT 2101 Introductory Managerial Accounting (3) ³
• ECON 2010 Principles of Macroeconomics (3)
• ISDS 2000 Introduction to Business Statistics (3)
• General Education Course- Arts (3)
• General Education Course- Humanities (3)

Semester 4

• CRITICAL: ISDS 2000 ; ACCT 2101 ; 2.0 Business and Cumulative GPA; Admission to the College.

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• ECON 2035 Money, Banking and Macroeconomic Activity (3) ³
• ENGL 2000 English Composition (3)
• ISDS 2001 Statistical Methods and Models (3)
• Oral and Written Communication Requirement 2 (3)⁴
• General Education course - Natural Sciences (3)¹

Semester 5

• CRITICAL: “C” or better in ENGL 2000 ; ISDS 2001 ; 2.0 Business and Cumulative GPA.

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• BLAW 3201 Business Law (3)
• FIN 3716 Financial Management (3)
• ISDS 3115 Introduction to Operations Management (3)
• MGT 3200 Principles of Management (3)
• MKT 3401 Principles of Marketing (3)

Semester 6

• MKT 3411 Consumer Analysis and Behavior (3)
• MKT Electives (9)⁶
• Elective (3)⁶

Semester 7

• MKT 3413 Marketing Research (3)
• MKT Elective (3)⁶
• General Education Course- Humanities (3)
• Business Elective (3000/4000 level) (3)⁵
• Elective (3)⁶

Semester 8

• MKT 4451 Marketing Management (3)
• MGT 3830 Strategically Managing Organizations (3)
• MKT Elective (3)⁶
• Business Elective (3000/4000 level) (3)⁵
• Elective (3)⁶

120 Total Sem. Hrs.

¹ - GENERAL EDUCATION NATURAL SCIENCE REQUIREMENT: If two course sequence is taken in the physical science, the additional three hour course must be taken from the life sciences, and vice versa.

² - Oral and Written Communication Requirement 1: Choose from CMST 2060 , CMST 2061  or CMST 2064 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

³ - Business students cannot receive credit for ACCT 2000 , ECON 2030 , FIN 3715  or ISDS 1100 . 

⁴ - Oral and Written Communication Requirement 2: Choose from CMST 2060 , CMST 2061  or CMST 4113 .
A Communication Intensive (C-I) course may be substituted for the Oral and Written Communication Requirement with permission from an academic advisor.

⁵ - BUSINESS ELECTIVES: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, FIN, GBUS, MGT, MKT, and ISDS.

⁶ - ELECTIVES: See “Electives ” under “Degree Requirements of the College .”

      MARKETING PROFESSIONAL SALES CONCENTRATION ELECTIVES: Students must complete MKT 3427 , MKT 4423 , and either MKT 4478  or MKT 4479  to satisfy the requirements of the concentration.