MKT 3401 Principles of Marketing (3)

[LCCN: CMKT 3003, Principles of Marketing (Upper Level)] An honors course, MKT 3402 , is also available. Credit will not be given for both this course and MKT 3402 . Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; view points of society, consumer and marketing manager.